Top 5 Photography Apps Performance in Africa Q4 2021

In the fourth quarter of 2021, the leading photography apps in Africa demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users. The data provided by Sensor Tower offers insightful metrics on these top apps, showcasing their market presence and user engagement.

Picsart: AI Photo Video Editor saw fluctuations in its weekly revenue, peaking at around $15.2K in late September and ending the quarter with approximately $13.5K in the last week of December. Weekly downloads fluctuated significantly, reaching a high of 188K mid-October and closing the quarter with 157K. Active users exhibited a similar trend, starting at 2.9M and ending strong with over 3.1M by the end of December.

FaceApp: Perfect Face Editor experienced an upward trajectory in weekly revenue, especially notable in mid-November when it peaked at $26.5K. Downloads spiked in early November with 215K and tapered off to 61K by the end of December. Active users followed a similar pattern, surging to 876K mid-November and stabilizing at 552K by the end of the quarter.

Lightroom Photo & Video Editor showed consistent performance with weekly revenue ranging between $5.3K and $7.5K throughout the quarter. Downloads remained steady, hovering around 72K to 87K, with a notable increase in the final weeks of December. Active users were relatively stable as well, maintaining an average of around 920K to 970K during the quarter.

Video Editor & Maker - InShot had a steady increase in weekly revenue, peaking at $5.7K in the last week of December. Weekly downloads were consistent, starting at 126K and ending at 138K. Active users also showed a positive trend, growing from 1.3M to over 1.5M by the end of December.

GuruShots: Photo Game had a more modest performance in comparison. Weekly revenue peaked at around $1.9K in mid-December. Downloads saw a significant increase in early December with over 1.9K, while active users rose from 116 in late September to nearly 600 by the end of December.

For more detailed insights and trends, visit Sensor Tower.